About the Project

I conducted this exercise to identify individual elements on the article pages of TIME, Money, and Fortune websites. The team was in the process of creating reusable components. This helped the team visually understand how a page is constructed,

Each green, pink and blue box represents an atom, molecule, and organism; each page template contains multiple organisms.

Showing How Atoms, Molecules, and Organisms Form an Article

Large-format Printouts for Brainstorming Sessions

The Outcome

Upon completion of this project, the team realized the article page template was overloaded with components that were hurting the overall performance of the page. This helped to eliminate components that were not a part of the core experience.